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L&K Saatchi & Saatchi and Akasa Air

L&K Saatchi & Saatchi, which is a part of the Publicis Groupe, won the creative mandate of the recently launched low cost airline, Akasa Air. The account, which will be managed by the agency’s Mumbai office, will see L&K Saatchi & Saatchi manage strategic and creative initiatives for the airline. This would include developing brand, and tactical communication for above-the-line and below-the-line elements.

Further, the agency will look into developing brand communication campaigns, and creatives for launch and sustenance phases. And, they would also be involved in designing brand identity applications across mediums. 

Akasa Air was launched by the late Rakesh Jhunjhunwala. Akasa Air is a frugal airline and will be very competitive in the aviation space, Jhunjhunwala said on August 8, a day after the Mumbai-based company launched commercial operations. "Our competitors are ordering new chairs in response to Akasa's chair," he told CNBC-TV18 in an exclusive interaction.

 Social Panga and Home Credit India

Integrated creative and digital marketing agency Social Panga won the mandate for digital and offline activities for Home Credit India. The account, which will be handled by the agency’s Gurugram office, will see the agency aim to drive relevant brand and product conversations. Further, the agency will also roll out multi-level creative strategies and digital campaigns. 

Two weeks ago, Home Credit India appointed Ashish Tiwari as the chief marketing officer. And, in April, the local arm of the international consumer finance provider, had also announced its partnership with the merchant commerce platform, Pine Labs.

Last month, Social Panga had also bagged the social media marketing mandate of Tally Solutions, a multinational technology company.

Kinnect and R.K Marble
 
Digital marketing agency Kinnect won the mandate for R.K Marble, a marble and granite manufacturer. The account will be managed by the agency’s Gurugram office. The mandate involves creative strategy and execution, and social media management. It also includes planning and performance-focused media campaigns across every channel for the brand. Last month, Kinnect appointed Ankur Garg as the executive creative director for the Delhi and Bengaluru office.

 Team Pumpkin and Stovekraft

Digital marketing agency Team Pumpkin won the digital and print mandate for the cooking appliances manufacturer Stovekraft. The account, which was won following a multi-agency pitch, will be handled by the agency’s Mumbai office.

The mandate is to develop and strengthen the brand's digital presence by creating social communication strategies. This would involve ideation, execution and promotion. The agency will also oversee the entire digital presence of Stovekraft’s brands, which includes Pigeon, Gilma, Skava, and Black + Decker.

Compiled by Kashmeera Sambamurthy

Biz Moves:  L&K Saatchi & Saatchi flies away with Akasa; Social Panga, Kinnect, Team Pumpkin land new biz

Full-service communications agency, L&K Saatchi & Saatchi, which is a part of the Publicis Groupe, has bagged the creative mandate of the recently launched low-cost airline, Akasa Air. 

The account will be managed by the agency’s Mumbai office. L&K Saatchi & Saatchi will work on strategic and creative initiatives for the airline. This would include developing brand and tactical communication for above-the-line and below-the-line campaigns. The agency will also look into developing brand communication pieces, and creatives for the launch and sustenance phases. They will involve in designing brand identity applications across mediums too.

Belson Coutinho, co-founder and chief marketing and experience officer, Akasa Air, said, “We are on a journey to build India’s most dependable and affordable airline that delivers warm, reliable and efficient service. Hence it is inevitable to have our communication strategy that complements both the brand promise and our actual delivery on ground.”

Commenting on the development, Paritosh Srivastava, chief executive officer, L&K Saatchi & Saatchi, further added, “Aviation is a tough business, and everyone involved has to bring their best game to the table. We will try everything in our power to contribute to Akasa’s success in the time to come. We believe we are not an agency for Akasa; we feel a sense of ownership, and treat this as our own business.” 


AKASA AIR