CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027

CTV advertising isn't just keeping up; it's giving advertisers the power of detailed analytics and measurable metrics.

By  Storyboard18Feb 28, 2024 2:48 PM
CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027
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Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)
First Published on Feb 28, 2024 2:38 PM

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