Pepsi launches new visual identity globally; takes over iconic locations in 120 markets

Pepsi had first unveiled a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years, in March 2023.

By  Storyboard18Mar 2, 2024 10:26 AM
Pepsi launches new visual identity globally; takes over iconic locations in 120 markets
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The international takeover marks the first step in Pepsi’s new era across design, storytelling, and partnerships, they said, adding, “We will continue to drive culture forward in 2024 by delivering one-of-a-kind elevated experiences, all deeply connected to fans' passions and desires to live “Thirsty for More.”
First Published on Mar 1, 2024 10:46 PM

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