McKinsey's Jesko Perrey: India can leapfrog GenAI in multiple areas and be front runner globally

Jesko Perrey, Senior Partner, McKinsey & Company. discusses GenAI-led marketing and sales, Gen AI having the potential to unlock up to $1.2 trillion in value for the Marketing and Sales function, ethical concerns of Gen AI and whether AI can replace human creativity.

By  Indrani BoseFeb 29, 2024 11:13 AM
McKinsey's Jesko Perrey: India can leapfrog GenAI in multiple areas and be front runner globally
1/7
"There is curiosity, a willingness to take risks and an affinity for investment when it comes to Indian companies.This makes me pretty positive for a very bright future for Gen AI driven marketing and sales in India," says Jesko Perrey, Senior Partner, McKinsey & Company.
First Published on Feb 29, 2024 10:31 AM

More from Storyboard18

Brand Makers

ZEE's Amit Goenka, Umesh Bansal: Who are the top leaders after Punit Goenka shuffles ranks?

ZEE's Amit Goenka, Umesh Bansal: Who are the top leaders after Punit Goenka shuffles ranks?

Brand Makers

Publicis Worldwide's Pratheeb Ravi joins Ogilvy as ECD

Publicis Worldwide's Pratheeb Ravi joins Ogilvy as ECD

Brand Makers

Dentsu Creative appoints Abhijat Bharadwaj as chief creative officer

Dentsu Creative appoints Abhijat Bharadwaj as chief creative officer

Brand Makers

Leo Burnett Mumbai bolsters its leadership team

Leo Burnett Mumbai bolsters its leadership team

Brand Makers

Sheela Foam appoints Shashwat Goswami as CMO

Sheela Foam appoints Shashwat Goswami as CMO

Brand Makers

ZEE’s Punit Goenka elevates key leaders while assuming charge of all critical businesses including Domestic Broadcast

ZEE’s Punit Goenka elevates key leaders while assuming charge of all critical businesses including Domestic Broadcast

Brand Makers

Tata Consumer Products' elevates Tanmay Prusty as senior vice president, business - capital foods

Tata Consumer Products' elevates Tanmay Prusty as senior vice president, business - capital foods

Brand Makers

Duroflex's Amit Phutane joins Neeman's as chief business officer

Duroflex's Amit Phutane joins Neeman's as chief business officer