Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar

Credibility of news and platforms are as important as monetisation challenges: Anurag Thakur

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Punit Goenka addresses Zee employees; ensures no layoffs due to failed merger

Disney's strategic sale to Viacom18 set to boost market share to 40 percent

The Leader's Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

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Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

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Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

In a chat with Storyboard18's Shibani Gharat, Shailesh Chandra, Managing Director of Tata Motors, Passenger Vehicles and Electric Vehicle Mobility talks about expectations from 2024, what challenges lie ahead, bifurcating the ICE and EV business and being the largest electric passenger vehicle manufacturer in the country what are their plans with the EV business. 

Listen in. 


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Inflation has impacted entry-level segment: Tata Motors' Shailesh Chandra

In Davos at the recently held World Economic Forum, Ingka Group deputy CEO and CFO Juvencio Maeztu said that Ikea is going to cut prices - up to 20 percent price reduction in more than 250 articles. The price cuts will be implemented in the coming weeks. Maeztu said, “We have a long term vision to create a better life for the people. So, we have a long term approach at everything we do and the time is ready with high inflation and high interest rate."

In an exclusive interview with Storyboard18's editor Delshad Irani, Ikea India CEO Susanne Pulverer, commenting on the price cuts, said, "We have seen a positive development when it comes to getting better prices on the products, especially the post-COVID; when we had seen a lot of inflation and increased costs on raw material, transports and everything. So that's what we will immediately give back to customers worldwide. And, of course, that goes for India as well. So, we are currently working on how we can further invest in lowering the prices on a number of products that we know are loved by our customers."

Watch here. 

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IKEA plans for multi-format stores in India: IKEA India CEO Susanne Pulverer

Tata Motors recently became the third Tata Group firm to cross Rs 3 trillion in market cap. In an exclusive client-agency dialogue with Storyboard18's editor Delshad Irani, Shubhranshu Singh, VP and CMO, Tata Motors CVBU, and Mohit Joshi, CEO, Havas Media Group, share how the customer journey has transformed in the commercial vehicles business, the role of media and acceleration of digital sales of CVs, and how the brand and its agencies are reimagining media and marketing for a new Indian consumer. 

Listen in. 

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Media Dialogues with Storyboard18: AI and digital accelerating Tata Motors CV brand and business

French spirits manufacturer Pernod Ricard, known for its brands such as Chivas Regal, Jameson, Absolut and Blenders Pride, recently launched its first premium Indian single malt brand Longitude77. Now as we step in 2024, Pernod Ricard is taking their new Indian single malt brand to global markets. Ahead of their Dubai launch, in a special chat, Storyboard18 caught up with Kartik Mohindra, CMO, Pernod Ricard India, to understand the market for single malt in India, the marketing and advertising strategies that are undertaken to promote liquor, and the key trends to watch for. 

Listen in.

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Pernod Ricard's Kartik Mohindra on crowning India as a premier global whisky maestro

According to Shashank Srivastava, senior executive officer, Maruti Suzuki, by 2030, the penetration of EVs for passenger vehicles in India will be around 20 percent. For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas. 

There are a couple of challenges when selling an electric future to Indians. Srivastava said that the cost of acquisition needs to be reasonable. Currently this cost is 1.6 times that of ICE (internal combustion engine) vehicles. These costs have to be brought down and one solution to this is battery localisation. Secondly, range anxiety which can be solved by charging infrastructure being built.

Listen in. 

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Media Dialogues with Storyboard18: Maintaining continuity In change, Maruti-Suzuki & Mindshare drive ahead

Acer chairman and CEO Jason Chen reveals the company's plans, including venturing into new segments in consumer electronics, eMobility and AI PCs while in conversation with Storyboard18's Shibani Gharat. Chen says he is very excited about artificial intelligence and how it is being very rapidly being implemented.

The company's enthusiasm for the transformative potential of Generative AI is evident in its forward-looking stance. Acer is actively pioneering this technological shift by developing AI-powered PCs poised to redefine user interactions with computers. “We want to be the first one, if not the first then the first batch of suppliers to come into AI-ready PC,” he adds.

Acer's investments in AI extend across diverse applications, including Integrated Chip (IC) design and initiatives in the medical field. “One area where I'd like to invest some time is incorporating artificial intelligence into the medical field. Thousands of AI-related medical reports, known as smart medical research journals and papers, are being published. However, many of them remain as merely good reports without progressing into impactful scientific research projects,” he said, adding that Acer is in a position to commercialise that research into real products that will benefit medical requirements.

Watch the full interview here.

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PC market demand has come back to normal: Acer's Jason Chen

Mathew Chandy, CMD and Sleep Evangelist of Duroflex, in an exclusive interview on Media Dialogues, unveiled the company's ambitious plans, with a particular focus on its impending listing.

Chandy underscored the significance of a balanced mix of promoters and professionals for sustained business growth across generations.

"One of our early goals was to transcend beyond our third generation. I've always believed that the synergy between promoters and professionals is essential for scaling a business, especially across multiple generations. With the business witnessing a tenfold growth in the last decade, the inclusion of Sridhar Balakrishnan marks the next strategic move towards professionalising our operations, clearly demarcating ownership and management," Chandy said.

Sridhar Balakrishnan, Group CEO of Duroflex, spoke on the changing landscape of consumer preferences in India. 

Balakrishnan noted, "The income levels are rising across India, and if one were to look at big consumers in the last few years, there has been a radical shift in the consumer orientation towards the health of which sleep is an integral part. So the way we look at it is that this category is certainly a tailwind category which is likely to see a lot of action in coming times."

Listen in. 

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Media Dialogues with Storyboard18: Duroflex's growth journey

Skechers USA in 2019, bought out Kishore Biyani-led Future Group's 49 percent stake in its Indian joint venture (JV) for an undisclosed sum. in September this year, Skechers announced its association with the Indian Olympic Association (IOA) as the ‘Official Sports Footwear Partner of Indian Olympic Association for the Hangzhou Asian Games’. The brand has been making heavy investments in India. Storyboard18 caught up with the management to discuss Skechers India's expansion plans, investment opportunities, India growth strategy, foray into tier 3 cities, partnership with sports & olympics and global expansion plans.

Listen in. 

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Skechers India is growing and willing to invest in India: David Weinberg

In 2019, the RP-Sanjiv Goenka Group acquired Nature's Basket from Godrej Industries for ₹300 crore. Nature's Basket currently runs 32 stores as a high-end food retailer. The Artisan Pantry, however, will take things up a notch, offering imported wines, a variety of cheeses, a dedicated section for artisan chocolates, gourmet fruits like Yuzu lemon, multi-coloured corn, Japanese Apple Fuji, and more.

The fancy food store called Artisan Pantry is at Phoenix Palladium Mall in Mumbai. This marks their entry into luxury food retailing, featuring a spacious 12,500-square-foot store.

The store will also include a restaurant and live kitchens. Shashwat Goenka, Chairman at Spencer’s Retail, shared during the launch that this concept store is the first of several planned under Nature's Basket Artisan Pantry.

Watch here. 

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Converting gourmet grocery to luxury grocery: Nature’s Basket unveils experiential concept store

The Advertising Agencies Association of India (AAAI) presented the AAAI Lifetime Achievement Award for 2023 to advertising veteran Shashi Sinha. This is the highest honour given to an individual in India for contributions to the advertising industry. Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional much loved in the ad fraternity. But back when he joined the industry, he never imagined he would spend such a long time in it. “I thought I'll probably quit in a year's time,” said Shashi Sinha, in an exclusive chat with Storyboard18.

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Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career

IAMAI organised the 19th edition of MarCon on the 22nd November in Mumbai. This year the focus was on understanding technology’s evolving role in marketing and the emergence of new domains and exciting opportunities for growth and innovation. 

The conference included several stimulating panel discussion, fireside chats and keynote speeches from industry stalwarts on intriguing topics ranging from tech-powered Bharat, regulatory insights and industry collaboration for sustainable growth in digital advertising and marketing, the future of digital platforms, Artificial Intelligence, CTV, content marketing and more. 

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All the highlights from the 19th edition of IAMAI's marketing conclave

When Godrej Consumer Products Limited (GCPL) launched its own in-house ad agency, Lightbox, on April 1 this year, it was responding to a realisation that its internally designed branding had become quite iconic and successful.

Sudhir Sitapati, Managing Director and CEO of Godrej Consumer Products Limited says of LightBox. “It wasn’t a eureka moment. Before I joined GCPL, I was always very impressed with the design and packaging of GCPL products. I found Cinthol packaging quite iconic. When I joined GCPL, I realised that it has in-housed packaging, something that most companies outsource. I was very curious to know the advantages of it."

The design and packaging team had continuity. They had enormous consumer connectivity and they were very close to the people who were running the brand. "That’s why GCPL was able to come up with iconic packaging, and so I thought about how an in-house agency would be for GCPL," adds Sitapati, in a conversation with Storyboard18's editor Delshad Irani.

Ashwin Moorthy, chief marketing officer, GCPL, says there has been a shift in thinking. The level of collaboration is higher. The level of challenge is also quite high. When you have an in-house advertising or creative team, their ability to challenge is a lot more. They are not worried about you as a business, they are worried about the brand as an objective.

Watch here. 

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Bombay is the global Mecca of advertising: GCPL's Sudhir Sitapati

As broadcasters and stakeholders continue to debate over the Ministry's role in content regulation and the new Content Evaluation Committee in the Broadcasting Services Bill, the Ministry of Information and Broadcasting (MIB) clarified its stance. They have no prescriptive intent, said MIB secretary Apurva Chandra, in an exclusive interview with Storyboard18. The committee supports the industry's existing self-regulation model.

“The program code and the advertising code themselves are guidelines on what the proper programming should be and going beyond that will be actually prescriptive, and we should not be doing that,” Chandra told Storyboard18 during the interview. 

“We issue advisories occasionally and only when necessary. For instance when violence happened in Manipur. It's essential to refrain from displaying explicit content such as dead bodies or acts of violence that could incite further harm,” he said.

Crime and such explicit content is good for TRP but it is not ideal for TV channels to show them. However, it's for the channels to decide what they want to show. That is why we feel that these content evaluation committees will be more useful. They can act as a self check,” Chandra added.

Watch here.

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India's ad spending soars by 15.5 percent! Exclusive with MIB’s Apurva Chandra

Storyboard18 kicked off the first edition of The Visionaries recognition program in Gurgaon recently which saw the largest gathering of marketing and business leaders. There was a strong sense of camaraderie as the crowd of industry stalwarts gathered to enjoy each others' company, watch their peers get felicitated and learn more about the bright future of advertising and marketing.

The first chapter of Visionaries opened with a powerful and inspiring speech by Suresh Narayanan, chairman and managing director of Nestle India, who addressed the large gathering of CEOs and CMOs on the importance of purposeful leadership. 

The speech and felicitations were followed by panel discussions on key topics. One of them, moderated by Storyboard18’s editor Delshad Irani included Kulmeet Bawa, president and MD, SAP India; Aseem Kaushik, MD, L’Oreal India; Prativa Mohapatra, VP and MD, Adobe India; Sukhleen Aneja, CEO, Good Glamm Group; Madhav Sheth, CEO, HTECH; and Devendra Chawla, CEO, GreenCell Mobility. The panel shared insights on forging a true partnership between CEOs and CMOs. 

<strong>Catch all our special coverage of The Visionaries <a href="https://www.storyboard18.com/the-visionaries">here</a></strong>

The event also included discussions on the state of media quality in India by Saurabh Khattar, country manager, India, Integral Ad Science, and the promising future of generative AI in marketing by Gan.ai’s founder and CEO, Suvrat Bhooshan, both conducted by Storyboard18’s Shibani Gharat.

Storyboard18’s Visionaries was an occasion to celebrate CMOs who have made a deep impact through their work that has catapulted the growth of their respective companies and brands.

<strong><strong>Watch the biggest celebration of marketing leaders here.  </strong></strong>


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WATCH: The Visionaries - The biggest celebration of the brightest marketing minds in the country

In 2021, the Indian unit of Dentsu Group was rocked by a series of senior-level exits and a lot of rumours and confusion around the fate of agencies and talent within the group. Following this, Dentsu in India made significant changes and rejigged its leadership to script a turnaround. 

But then Narayan Devanathan, who had taken charge at Dentsu after all the old and familiar names had left, also departed. Now, after many months of restructuring and getting new leaders, things seem to be finally falling back into place for the agency group. Devanathan is also back, having taken up a consulting role as group chief strategic advisor.

The agency also appointed Harsha Razdan as chief executive for its South Asia office. This post had been lying vacant since the sudden exit of former CEO Anand Bhadkamkar, who quit in September 2021. Storyboard18 caught up with Razdan, who said his first priority is to bring things back on an even keel.


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Dentsu trying to shape the future and not doing what was done in the past: Harsha Razdan

Over the past decade, the dynamics between advertising agencies and their clients have undergone significant transformations, primarily driven by the rapid changes in the media and consumer landscape.

While the traditional agency-on-record model still exists, it has had to evolve to meet the demands of an increasingly fast-paced, always-on, and crowded consumer environment. As a result, new partnership structures have emerged.

Today, many large clients work with multiple agency partners, encompassing both established agencies and newer firms. These collaborations aim to enhance marketers' ability to seize opportunities and navigate the complexities of brand-building in an uncertain landscape.

To gain insights into the evolving nature of agency-client relationships in this new era, CNBC-TV18 interviewed three industry experts: Amit Doshi, Chief Marketing Officer at Britannia Industries; Subramanyeswar, Group CEO at MullenLowe Lintas Group; and Harshil Karia, founder of Schbang.

Listen in. 

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Can’t stop at one: Emerging models of agency-client partnerships

Every morning Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak, the three chief creative officers (CCOs) of Ogilvy India, call up Piyush Pandey to discuss work and life. Pandey, who was Ogilvy’s chairman global creative and executive chairman India, has this week transitioned to an advisory position at the legendary creative network, handing over the reins of Ogilvy to the next line of leadership.

Pandey told Storyboard18, “In the last couple of years, all of us understood the need to collaborate. We need each other. Honestly, we look great as a team.”

Under the transition, Ogilvy veteran Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India, and VR Rajesh will move from his current role as Group President of Ogilvy India to chief executive officer (CEO) of the agency. Meanwhile, the three CCOs – Rajadhyaksha, Karmakar and Nayak – and chief strategy officer Prem Narayan will join the Ogilvy Board.

Piyush Pandey and Ogilvy’s Global CEO Devika Bulchandani, discuss the new structure for Ogilvy India and business prospects. 

Listen in.

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Piyush Pandey and Devika Bulchandani on all things new at Ogilvy India

In a conversation with Storyboard18’s Delshad Irani, Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, said that the marquee German automaker is moving away from discount-led sales and towards experience-led marketing. 

"In the past, festive campaigns used to be a lot about discounts. Now, even if Diwali is on November 11th, customers are already booking the cars in advance as they know it takes around two months to get a car from the time of booking," Iyer explained.

Iyer said that the company wanted to make the festive season more memorable for its customers, hence it is coming up with an experience with MS Dhoni, where 50-100 customers who buy a car during the festive period will get a chance to experience an exclusive evening in the Himalayas with the cricketer, and converse with him on cars, cricket, et al.

Iyer believes that more Indians will shift towards luxury cars because of low EMIs. Also, the company is planning to reduce the minimum down payment to Rs 10 lakh. “Customers can just pay Rs 60,000 a month and can get into the luxury segment,” he says.

Watch here. 

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Mercedes-Benz’s Santosh Iyer on how the Indian luxury consumer has evolved

Storyboard18's Brand Blitz Quiz decided to have some fun with brand nerds from the Indian advertising and marketing community. We got Sai Ganesh, founder, India Wants to Know, and Varun Duggirala, founder, Plot Device Entertainment, to join us for the North Regional Final round on September 3



Ganesh asked the quizzers a question related to a Netflix film. In the 2019 movie Chopsticks, Mithila Palkar plays an independent woman working in Mumbai who loses her car. Throughout the film, people make fun of the name of her character because it’s the same as a popular brand name in India. Coincidentally, the brand too is named after a girl who died in a car crash. Ganesh asked the participants to guess which brand the question is referring to. 





Palkar’s name in the movie is Nirma. And yes, she is named after Nirma, the washing powder brand.



Karsanbhai Patel, named the washing powder brand – Nirma, inspired from his daughter’s name Nirupama who was the girl who died in the aforementioned car crash.


<strong>Read More:</strong><a href="https://www.storyboard18.com/watch-listen/brand-blitz-quiz-and-the-winners-are-14580.htm" rel="noopener" target="_blank">Brand Blitz Quiz: And the winners are...</a>


Ganesh showed an illustration of Palkar as the Nirma girl and also shared that her character in the movie was made fun of and she was asked about discounts. “Madam, if we help you, we will get a discount on detergents, right?” flashed on the screen!



Varun Duggirala shared an anecdote about his childhood connection with Nirma. "As a kid whenever this ad played, I was made to close my eyes." It was his mother who made him do so, so that her son would watch less television! Quite appropriate, no?


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