Identifying and nurturing an emerging talent in crowded market place

We’ve all heard stories around - The sudden rise of a creator or what is the secret behind their success. From Taha Shah Badussha skyrocketing in Heeramandi and his recent song Zeher Mohabbat to Karan Kundra being a sensation in the entertainment industry . Finding new talents before the rest of the world and helping them grow and giving them what they really deserve in the best way possible is in itself a game changer.

But how do you identify this undiscovered talent and help them in being the best version of themselves? Of Course it's not easy picking out diamonds from the rough when you have a huge bag of gems in the making. The entertainment market is huge and has a lot of potential up and comers vying for attention.

An integral aspect of the entertainment industry is uncovering hidden talent in individuals who may not realise their own capabilities. While picking out these individuals we look for a burning passion that is unstoppable, creativity that pushes boundaries and deep desire to get better by the passing day. Through careful evaluation of content quality, audience engagement, and the most important ‘It’ factor we seek out creators who have the potential to collaborate & create phenomenal content effectively not just for brands but for themselves. However, this process is not without its challenges. Many talented individuals underestimate their abilities and worry about their appeal to brands. As mentors, we instil confidence in them and help them recognize their true potential throughout their journey.

Adapting to the constantly changing landscape of social media is a challenge tougher than what it might seem. What works today may not work tomorrow. To stay ahead, we have to remain committed to continuous learning and experiments. We not only observe but also learn a lot from our creators, helping each other navigate the dynamic digital environment with agility and relevance.

Facilitating partnerships between creators and brands requires a thoughtful approach. We prioritise alignment between the values and authenticity of our creators and those of the brands we engage with, ensuring harmony in content creation and fostering trust among audiences. Making sure there is a balance between brand endorsements and creator authenticity throughout not only enhances the impact of collaborations but also reinforces the credibility of both creators and brands alike.

We strongly believe that education plays a crucial role in helping creators succeed in the influencer world, and that education or learning is not limited to textbooks or notes. That's why we offer d one-on-one sessions to help creators know how to improve their skills and discover more opportunities to expand their business. We always have our doors open for everything from content planning to negotiating deals with brands to just having someone to talk to.

Instagram remains an important & viable platform for influencers because it's easy to use and one of the most trending social media applications. For instance, if one of our makeup influencers aims to increase their visibility on Instagram, we offer opportunities for them to build their portfolios, connecting them to some of the top makeup brands for partnerships to help get their name out there.

When nurturing new talent, we recognize the importance of giving them opportunities to develop their skills, exposure to be discovered, and the support and encouragement to keep pushing forward.

In a competitive market like this, identifying and supporting emerging talent requires time and strategic thinking and a whole lot of dedication. With every passing day we’re committed to helping creators excel and establish meaningful and relevant partnerships with brands. Our ultimate goal is to foster mutually beneficial relationships, address challenges, and facilitate growth for everyone involved.

While we may get a number of inquiries a day, only a selected few will turn out to be the next phenom. But having an eye for recognizing true talent in its earliest stage - and being willing to foster it - can allow anyone to play a hand in launching the careers of these up-and-comers before the rest of the world is aware of their brilliance.

The article is written by Om Singh, Co-Founder, Dot Media Base. Views expressed are personal.