Actor Ayushmann Khurrana appointed Election Commission ambassador for 2024 Lok Sabha polls

In this campaign, Khurana will urge the youth to take action and exercise their right to select the nation's future leaders.

By  Storyboard18Apr 2, 2024 12:56 PM
Actor Ayushmann Khurrana appointed Election Commission ambassador for 2024 Lok Sabha polls
Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.(Image sourced from Moneycontrol)

Ayushmann Khurrana, has been roped in by the Election Commission of India to urge youngsters to vote in the upcoming 2024 Lok Sabha Elections. In this campaign, Khurana will urge the youth to take action and exercise their right to select the nation's future leaders.

The actor will be collaborating with the Election Commission as pro bono support.

“Voting day is often considered as a holiday with hundreds of excuses offered for not to vote. Through the campaign Ayushmann Khurana, gives out a beautiful message and a single reason of why one should vote. His act is highly convincing and impactful and resonates well with his followers, mostly the younger generation. ECI has tried to utilise Ayushmann’s potential and reach to inspire and mobilise youngsters towards voting, as an important democratic exercise & duty towards the future," said Santosh Ajmera, Director, Voter Education at Election Commission of India, New Delhi.

“Everyone must vote and be conscious citizens by participating in the process of nation-building. The power to choose the leaders who will represent the country, represent our needs in the Parliament rests with us. Every vote counts and every vote is important. Voting is a symbol of empowerment in a democratic nation like ours," said Khurana.

Over the years, the actor has been the poster boy of progressive content cinema that aims to champion inclusivity. He has also been the flag-bearer for gender inclusivity in India through his films.

Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.

“I’m honoured and humbled to have been roped in by the Election Commission of India to urge youngsters to cast their vote in the 2024 Lok Sabha elections. We are the largest democracy in the world, we are also a country with a huge youth population. So, it is imperative that the youth participates in deciding the future of our nation by casting their vote," he said.

First Published on Apr 2, 2024 12:56 PM

More from Storyboard18

Quantum Brief

Prasar Bharati extends deadline for OTT platform’s marketing agency bid submission

Prasar Bharati extends deadline for OTT platform’s marketing agency bid submission

Quantum Brief

Adobe expands partnership with ethical hackers for safe AI

Adobe expands partnership with ethical hackers for safe AI

Quantum Brief

CCI greenlights Airtel's acquisition of Warburg Pincus Affiliate's DTH stake: Reports

CCI greenlights Airtel's acquisition of Warburg Pincus Affiliate's DTH stake: Reports

Quantum Brief

EU launches investigation into Meta over potential Digital Services Act violations

EU launches investigation into Meta over potential Digital Services Act violations

Quantum Brief

Tata strengthens grip on Tata Play with increased stake purchase: Reports

Tata strengthens grip on Tata Play with increased stake purchase: Reports

Quantum Brief

Patanjali misleading ads case: Uttarakhand SLA apologises to Supreme Court

Patanjali misleading ads case: Uttarakhand SLA apologises to Supreme Court

Quantum Brief

Nestle baby food controversy: Suresh Narayanan says Nestle India is testing a zero-sugar variant for infant food

Nestle baby food controversy: Suresh Narayanan says Nestle India is testing a zero-sugar variant for infant food

Quantum Brief

EXCLUSIVE: Parag Milk Food’s Rs 125-140 crore media business up for grabs?

EXCLUSIVE: Parag Milk Food’s Rs 125-140 crore media business up for grabs?