Airtel Xstream Play strengthens regional content library, partners with Sun NXT

Some of the other apps on Airtel Xstream Play include Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, and Playflix amongst many others.

By  Storyboard18May 1, 2024 3:12 PM
Airtel Xstream Play strengthens regional content library, partners with Sun NXT
It also offers the features such as single subscription, single sign-in, unified content search and AI driven personalised curation for each user with users being able to access Airtel Xstream Play across devices including mobiles, tablets, laptops through the app or web and on large screens. (Image source: Unsplash) (Image source: Unsplash)

Bharti Airtel (“Airtel”) announced that Airtel Xstream Play, the OTT aggregator service with over five million paid subscribers, has partnered with Sun NXT, a leading video streaming platform, owned and operated by the Sun TV Network Limited.

Airtel Xstream customers can now enjoy Sun NXT’s 50,000+ hours of content that include exciting titles across blockbuster movies, exclusive series, TV shows, live TV, kid’s content and more in a whole host of languages from Tamil to Telugu, Kannada, Malayalam, Bangla and Marathi. Users can enjoy content from across 23 content apps on Airtel Xstream making it one of the largest bouquets of OTT content aggregated on a single app in India.

It also offers the features such as single subscription, single sign-in, unified content search and AI driven personalised curation for each user with users being able to access Airtel Xstream Play across devices including mobiles, tablets, laptops through the app or web and on large screens.

Some of the other apps on Airtel Xstream Play include Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, and Playflix amongst many others.


Tags
First Published on May 1, 2024 3:12 PM

More from Storyboard18

Brand Makers

Google crosses 270 million paid users; posts strong quarter as AI innovation drives

Google crosses 270 million paid users; posts strong quarter as AI innovation drives

Digital

WAVES 2025 puts AVGC-EX in limelight, to showcase India’s next-gen creators

WAVES 2025 puts AVGC-EX in limelight, to showcase India’s next-gen creators

How it Works

Inside CTV's explosion: How brands are leveraging immersive storytelling and data

Inside CTV's explosion: How brands are leveraging immersive storytelling and data

Digital

Netflix targets 2x ad revenue growth in 2025

Netflix targets 2x ad revenue growth in 2025

Television

EXCLUSIVE: Prasar Bharati gears up for massive D2M trials, bidding to begin in a year

EXCLUSIVE: Prasar Bharati gears up for massive D2M trials, bidding to begin in a year

OTT

'OTT platforms help brands transact with premium consumers,' JioStar's Ajit Varghese

'OTT platforms help brands transact with premium consumers,' JioStar's Ajit Varghese

How it Works

Rs 9 billion cinema ad surge driven by PVR-INOX: FICCI-EY Report

Rs 9 billion cinema ad surge driven by PVR-INOX: FICCI-EY Report

OTT

Prasar Bharati collaborates with Eros Universe’s Eros Now; aims to enhance digital content delivery

Prasar Bharati collaborates with Eros Universe’s Eros Now; aims to enhance digital content delivery