Google has a new competitor - SearchGPT by OpenAI

OpenAI is testing a new search engine, SearchGPT, with real-time summarised information from the web with links to relevant sources. It uses generative artificial intelligence to produce results.

Touted as the direct competition to Google, the AI search engine is powered by the GPT-4 model family. It is currently in its prototype testing phase and is limited to 10,000 test users at launch.

In a blog, OpenAI said that while this prototype is temporary, it plans to integrate the best of these features directly into ChatGPT in the future.

"Getting answers on the web can take a lot of effort, often requiring multiple attempts to get relevant results. We believe that by enhancing the conversational capabilities of our models with real-time information from the web, finding what you’re looking for can be faster and easier," it read.

"SearchGPT will quickly and directly respond to your questions with up-to-date information from the web while giving you clear links to relevant sources," it added.

OpenAI is working with third-party partners and using direct content feeds to build its search results.

It is also launching a way for publishers to manage how they appear in SearchGPT, so publishers have more choices.

"We are committed to a thriving ecosystem of publishers and creators. We hope to help users discover publisher sites and experiences, while bringing more choice to search. For decades, search has been a foundational way for publishers and creators to reach users. Now, we’re using AI to enhance this experience by highlighting high-quality content in a conversational interface with multiple opportunities for users to engage," said OpenAI.

Robert Thomson, Chief Executive, News Corp, said, "For the heavens to be in equilibrium, the relationship between technology and content must be symbiotic and provenance must be protected.”