Advertising
Is Snapchat's bid to attract Indian advertisers working?
Storyboard18 x Momo Media: Let's Talk - Jingles in Indian Advertising
What are jingles? How did it evolve? What's the anatomy of an ad jingle? How do you make jingles that become earworms for millions and transcend generations? What's the future of ad jingles in a TikTok-era? We answer all these questions and more in the latest episode of Let's Talk - a Storyboard18 and Momo Media collaboration.
Watch how jingles manage to create a buzz in Indian advertising
TCS layoffs hint at broader job cuts as IT ditches scale hiring for skills-based model
TCS layoff: Several IT workers from both big and small firms told Storyboard18 that the pace of AI advancement has outpaced humans adaptability in many job roles