Advertising
Is Snapchat's bid to attract Indian advertisers working?
From challenger to leader: boAt CEO Vivek Gambhir on the brand's journey
boAt's chief executive officer Vivek Gambhir shares the company's plans to become a global Indian brand in an exclusive interview with Delshad Irani.
Vivek Gambhir, CEO, boAt
boAt is one of the most exciting startups that has emerged in recent years. But how did boAt go from a challenger brand to one of the leading consumer goods companies in India? We find out more about the brand’s journey from Vivek Gambhir, CEO of boAt. In an interview with Delshad Irani, he also shares what lies ahead for the brand, winning growth strategies and marketing plans.
Watch this space for the full interview.
TCS layoffs hint at broader job cuts as IT ditches scale hiring for skills-based model
TCS layoff: Several IT workers from both big and small firms told Storyboard18 that the pace of AI advancement has outpaced humans adaptability in many job roles