Advertising
Is Snapchat's bid to attract Indian advertisers working?
Experts' take on reinvention of ad campaigns through technology
Storyboard18’s Ankita Saxena talks to Wavemaker India’s Shekhar Banerjee & Mondelez India’s Anil Vishwanathan on tech reorienting their approach towards marketing strategies
Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’
TCS layoffs hint at broader job cuts as IT ditches scale hiring for skills-based model
TCS layoff: Several IT workers from both big and small firms told Storyboard18 that the pace of AI advancement has outpaced humans adaptability in many job roles