Advertising
Is Snapchat's bid to attract Indian advertisers working?
7UP’s new campaign taps on 'snow' to beat the summer heat
Till July 20, social media feeds across the Middle East and South Asia will be taken over by influencer videos showing snow falling in everyday summer scenes, triggered by the act of opening a can of 7UP.
Staying cool during summers, especially during one of the hottest weeks of the year, is a universal challenge, when cities like Mumbai, Cairo, Riyadh, and Dubai regularly reach averages of 38°C.
Staying cool during summers, especially during one of the hottest weeks of the year, is a universal challenge, when cities like Mumbai, Cairo, Riyadh, and Dubai regularly reach averages of 38°C.
Based on this insight, the brand rolled out ‘7 Days of Super Duper Summer’ campaign taking over social media feeds with CGI (computer-generated imagery) content.
TCS layoffs hint at broader job cuts as IT ditches scale hiring for skills-based model
TCS layoff: Several IT workers from both big and small firms told Storyboard18 that the pace of AI advancement has outpaced humans adaptability in many job roles