OTT

Govt may exclude social media from Broadcasting Bill, stirring industry debate

OTT

Prime Video launches NFDC – Cinemas of India as an add-on subscription

OTT

Prasar Bharati and Shucae Films OTT join forces; aims to boost WAVES OTT content portfolio

Brand Makers

YouTube’s Neal Mohan responds to Netflix jibe: “Consumers decide what’s quality time”

Digital

From Binge to Breaks: How ads are redefining OTT viewing in India

Advertising

Amazon doubles Prime Video ad load to 4–6 minutes per hour

How it Works

Prasar Bharati warns public against fraudulent email account misrepresenting Content Sourcing Division

Digital

Health ministry wraps final consultation on tobacco rules for streaming platforms

Digital

Paramount slashes 3% of US workforce amid industry turmoil

Digital

India may lose up to 1.95 lakh jobs as Pay TV households fall to 70 Million

OTT

Pay TV households expected to plummet 36%; TV consumption may rise to 214 million by 2030

Digital

ZEE partners with Bullet to launch India’s first micro-drama app

Digital

Netflix’s Ted Sarandos reflects on India strategy: 'Sacred Games may have come too soon'

Digital

Amazon’s Ad Gamble: Why Prime Video is betting on commercial breaks in India

OTT

Vertical OTTs become new Ad frontier as brands seek curated, safe spaces

OTT

One nation, one tax at risk: Experts warn as SC ruling creates chaos for OTT, Gaming industry

OTT

JioHotstar dominates as Indian audiences embrace regional, global and K-content: Nielsen’s mobile OTT report

Digital

Supreme Court’s dual tax blow jolts broadcast industry: Higher costs, shrinking margins, consumer fallout loom

OTT

JioStar and SPNI team up for exclusive coverage of India’s 2025-26 England Tours

Brand Makers

The Binge Problem: Cracking OTT strategy amid content fatigue

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

explore

quantum brief

brand makers
how it works
watch.listen