MARKETING-MOCKTAIL

Advertising

Goibibo ropes in father-son duo Jayaram and Kalidas as brand ambassadors

How it Works

Marketing Mocktail: Lessons in building a D2C brand explained

How it Works

Marketing Mocktail: Work that works - Checklist for evaluating advertising explained

How it Works

Marketing Mocktail: Standardize vs. Customize-brand localization explained

How it Works

Marketing Mocktail: Paisa Vasool- the concept of value explained

How it Works

Marketing Mocktail: Brand as Gestalt - total impression of a brand explained

How it Works

Marketing Mocktail: Narrow or broad - brand portfolio extension themes explained

How it Works

Marketing Mocktail: The sound of brands - sonic branding explained

How it Works

Marketing Mocktail: Branding with the enemy- the Enemy-Stand-Mantra construct explained

How it Works

Marketing Mocktail: Strategy demystified- the 4-pillars of brand strategy explained

How it Works

Marketing Mocktail: Shop till you drop - types of shopping trips explained

How it Works

Marketing Mocktail: Sight to Insight - consumer insights explained

How it Works

Marketing Mocktail: Friends, family and lovers-brand-user relationships explained

How it Works

Marketing Mocktail: Brief or Grief - the creative brief explained

How it Works

Marketing Mocktail: Brand as a person - brand anatomy explained

How it Works

Marketing Mocktail: From heart to cart - emotional drivers of shopping explained

How it Works

Marketing Mocktail: If you rest, you rust - Brand Refreshment explained

How it Works

Marketing Mocktail: Consumer as brand manager - brand co-creation explained!

How it Works

Marketing Mocktail: Brand as rubber band- brand extensions explained!

How it Works

Marketing Mocktail: The purpose of Brand Purpose explained!

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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