INDRANI-BOSE

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Esports celebrities are going to be superstars of the future: KRAFTON's Srinjoy Das

Quantum Brief

ITC's Ali Harris Shere on combining "two fantasies" - SRK and Dark Fantasy

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How Tata Tea spun a yarn of cultural pride this Independence Day with Desh ke Dhaage campaign, reveals Puneet Das

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Will you drink oat milk if Ajinkya Rahane tells you to? OATEY's founders seem to think so

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Male grooming is not the realm of the urban elite only, says Ashwin Moorthy of Godrej Consumer Products

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How an Indian liquor maker is trying to make brandy cool

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Health needs to be democratised, made accessible: Sriram Padmanabhan of Danone India

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Festive quarter fuel: AdEX to increase by 20% during H2 2023

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Wakefit.co rebrands to showcase innovative home solutions for “Progressive Yet Practical” audience

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By 2025, intimate wear category in India estimated to touch $8.5 billion: Khatija Lokhandwala of Zivame

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Jeeru revamps to J; plans to invest Rs 20 crore on marketing

How it Works

Beyond Rainbow: Navigating brands’ inclusive engagement with Pride

Brand Makers

#ShareTheSpotlight: When women support women, incredible things happen, Dipali Goenka, Welspun

Brand Makers

Cancel 'Cancel Culture': Tata-Starbucks faces boycott calls from netizens over trans-inclusive ad

Brand Makers

#ShareTheSpotlight: Indian female sports persons are hugely under-represented: Megha Desai, ENGN

Brand Makers

#ShareTheSpotlight: “We fail every time an employee is unhappy or unmotivated,” says Lulu Raghavan, Landor & Fitch

Brand Makers

#ShareTheSpotlight: ‘I’ve never let the lack of role models or support deter me,’ says Swati Bhargava, CashKaro

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Brands should go beyond tokenism and be more queer-friendly, say LGBTQIA influencers

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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