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Television

From June 26, BARC to release weekly unrolled viewership data

Television

Operation Sindoor drives record TV news viewership: 507 million tuned in, 65 million new viewers

How it Works

Delhi HC grants tax exemption to Indian Broadcasting & Digital Foundation

OTT

BARC identifies premium households, panels to be installed by April 2025

How it Works

TRAI proposes multiple broadcast ratings agencies in draft National Broadcasting Policy for fairer competition and transparency

Quantum Brief

BARC boosts TV meter count to 59,000

Quantum Brief

Debate on news data may soon conclude as BARC meets MIB on Dec 19

How it Works

Debating BARC data for news: Why are stakeholders leaning towards weekly metrics

How it Works

News18 India leads the show yet again

How it Works

News18 widens lead over competition between Week 33-36

Brand Makers

Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala

How it Works

News18 India leads 15+HSM market with 14 percent market share in week 35

Brand Makers

Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe

Brand Makers

Media Mavens: ‘Ratings allow one to rationalize cost,’ says Sanchita Roy of Havas Media

Brand Makers

Media Mavens: Conversations have become easier with BARC ratings' return, says Niti Kumar, Starcom

POPULAR

Advertising

Is Snapchat's bid to attract Indian advertisers working?

Brand Makers

Meta names Arun Srinivas as the Managing Director and Head for India

Agency News

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

How it Works

TCS layoffs hint at broader job cuts as IT ditches scale hiring for skills-based model

SPECIAL COVERAGE

about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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