Advertising
Is Snapchat's bid to attract Indian advertisers working?
Manish Tiwary on Amazon India’s big festive campaign
In an exclusive conversation with Storyboard18’s Delshad Irani, the country manager and vice president of India consumer business at Amazon India, tells us about the genesis of 'Amazon Se Liya' campaign and how it brings out the brand's purpose.
Manish Tiwary, Country Manager and VP, India Consumer Business, Amazon
TCS layoffs hint at broader job cuts as IT ditches scale hiring for skills-based model
TCS layoff: Several IT workers from both big and small firms told Storyboard18 that the pace of AI advancement has outpaced humans adaptability in many job roles