Advertising
Is Snapchat's bid to attract Indian advertisers working?
Dentsu X India bags Okaya Power's integrated media mandate
As per the mandate, dentsu X – the data and tech-driven agency from dentsu India – will spearhead media planning, strategy, and investment management across platforms.
The account was won following a competitive multi-agency pitch and will be managed out of dentsu X’s Gurugram office.
dentsu X India has been awarded the integrated media mandate for Okaya Power Private Limited, one of India’s power solutions brands. The account was won following a competitive multi-agency pitch and will be managed out of dentsu X’s Gurugram office.
As per the mandate, dentsu X – the data and tech-driven agency from dentsu India – will spearhead media planning, strategy, and investment management across platforms.
Sujata Dwibedy, CEO, dentsu X India said, “We are thrilled to partner with Okaya Power at this exciting stage of their growth journey. At dentsu X, we believe in building experiences beyond media, and this mandate is a testament to our ability to integrate data, technology, and creativity to deliver real business outcomes. We look forward to creating meaningful impact and taking the Okaya brand to even greater heights.”
Arush Gupta, CEO, Okaya Power added, “As we evolve into a more consumer-connected and future-focused brand, our collaboration with dentsu X empowers us to unlock deeper insights, smarter media strategies, and sharper storytelling. This partnership will help amplify Okaya’s voice across platforms, strengthen our emotional connect with consumers, and accelerate our journey toward becoming a truly loved and trusted power solutions brand.”
TCS layoffs hint at broader job cuts as IT ditches scale hiring for skills-based model
TCS layoff: Several IT workers from both big and small firms told Storyboard18 that the pace of AI advancement has outpaced humans adaptability in many job roles